Fifth Awards CC ceremony
Three Communicators 2009 for the Corporate Communications Award and one Communicator for the Media Relations 2009 category award were once again presented on September 10 for innovative communications achievements. Yesterday at the official ceremony in Olten, the Berne Declaration was presented with the Media Relations Award 2009 by the University of Applied Sciences Northwestern Switzerland for its media work on the Ilisu campaign.
The 5th Awards CC ceremony took place during the "Schweiz. Forum for Integrated Communication" at the School of Business of the University of Applied Sciences Northwestern Switzerland in Olten. Three Communicators 2009 for the Corporate Communications award and one Communicator for the Media Relations 2009 category award were once again presented on September 10 for innovative communications achievements. The Communicators, sculptures by Ticino sculptor Pedro Pedrazzini, went to the Weisse Arena Group, Laax, with its marketing of the LAAX winter resort, cR Werbeagentur BSW, Basel, with its integrated communication on the theme "No moonlighting. That's what everyone deserves." for the State Secretariat for Economic Affairs SECO, Berne, and the Erdmannpeisker agency with the extremely innovative communication campaign "Mammut 2.0" for the mountain sports brand Mammut.
Nominated for the prize for integrated communication this year were the agency Brandpulse with Victorinox, cR Werbeagentur BSW with the State Secretariat for Economic Affairs SECO, the agency erdmannpeisker with the mountain sports brand Mammut, the Berne Declaration with its communication on the Ilisu dam in eastern Turkey, Heads Corporate Communication with the University of Zurich, and Syngenta International with its communication project "Grow more from less".
According to the jury chairman and deputy editor-in-chief of SDA, Bern, Winfried Kösters, the Berne Declaration receives the Media Relations Award for its exemplary good media relations in the context of the Ilisu dam project in southeastern Anatolia. At the end of the 1990s, Turkey decided to dam the Tigris River with an earthen dam 1,800 meters wide and 135 meters high. The water was to be used to produce electricity. Non-governmental organizations, above all the Berne Declaration, opposed the resettlement of thousands of people in the vicinity of the dam. Germany, Austria and Switzerland subsequently imposed strict conditions as a precondition for granting a guarantee.
When Turkey failed to comply with the requirements, the three countries suspended the contracts with the supply consortium in December 2008, halting construction work that had already begun. Since Turkey did not comply with the requirements for the protection of the environment and cultural assets, the three countries finally announced their withdrawal from the project on July 7, 2009.
The proposal of the Berne Declaration: to include the region in the catchment area of the planned dam in the Unesco World Cultural Heritage. In addition, the idea that the NGO had world-renowned artists perform, linking their shows with a strong critique of the dam project. Journalistically well-prepared communiqués and classic media work ensured the NGO's leadership in the Ilisu dam project.
At this year's award ceremony, Prof. Thomas Helbling, Director of the Institute for Competitiveness and Communication ICC, welcomed around 150 communications professionals from all over Switzerland to Olten. Today, he said, successful integrated communication is a strategic competitive factor with which an organization can clearly distinguish itself from the competition in the marketplace in terms of communication, make a name for itself and achieve decisive competitive advantages. Integrated communication is now a professional, strategic and efficient craft in large companies, SMEs, non-profit organizations and public administrations.
Nominated for the prize for integrated communication this year were the agency Brandpulse with Victorinox, cR Werbeagentur BSW with the State Secretariat for Economic Affairs SECO, the agency erdmannpeisker with the mountain sports brand Mammut, the Berne Declaration with its communication on the Ilisu dam in eastern Turkey, Heads Corporate Communication with the University of Zurich, and Syngenta International with its communication project "Grow more from less".
According to the jury chairman and deputy editor-in-chief of SDA, Bern, Winfried Kösters, the Berne Declaration receives the Media Relations Award for its exemplary good media relations in the context of the Ilisu dam project in southeastern Anatolia. At the end of the 1990s, Turkey decided to dam the Tigris River with an earthen dam 1,800 meters wide and 135 meters high. The water was to be used to produce electricity. Non-governmental organizations, above all the Berne Declaration, opposed the resettlement of thousands of people in the vicinity of the dam. Germany, Austria and Switzerland subsequently imposed strict conditions as a precondition for granting a guarantee.
When Turkey failed to comply with the requirements, the three countries suspended the contracts with the supply consortium in December 2008, halting construction work that had already begun. Since Turkey did not comply with the requirements for the protection of the environment and cultural assets, the three countries finally announced their withdrawal from the project on July 7, 2009.
The proposal of the Berne Declaration: to include the region in the catchment area of the planned dam in the Unesco World Cultural Heritage. In addition, the idea that the NGO had world-renowned artists perform, linking their shows with a strong critique of the dam project. Journalistically well-prepared communiqués and classic media work ensured the NGO's leadership in the Ilisu dam project.
At this year's award ceremony, Prof. Thomas Helbling, Director of the Institute for Competitiveness and Communication ICC, welcomed around 150 communications professionals from all over Switzerland to Olten. Today, he said, successful integrated communication is a strategic competitive factor with which an organization can clearly distinguish itself from the competition in the marketplace in terms of communication, make a name for itself and achieve decisive competitive advantages. Integrated communication is now a professional, strategic and efficient craft in large companies, SMEs, non-profit organizations and public administrations.
