Chocolate and the wild chickens

Since her first appearance in the Migros TV commercials in 2009, Chocolate the chicken has quickly become an acclaimed star. This popularity is currently being used to great advertising effect in a new film "The Return of the Chicken". In a self-developed egg-laying game, Jung von Matt shows how Chocalate, despite her fame, "has remained a completely normal chicken", as CD Michael Rottmann says. Together with the four white hens Regina, Lucia, Iris and Anna, the brown darling lives for four weeks in a chicken coop near Bern - watched by five live-stream webcams. The flock of chickens does nothing different than usual: scratching, pecking, flapping around and laying. And this is "not the rabbit in the pepper, but the egg in the nest", as copywriters Thomas Engeli and Christian Schnellmann explain. In this live prediction game, players have to guess every day which hen will lay an egg first. With the right predictions and a little luck, prizes with a total value of over 15,000 francs can be taken from the nest. You can also guess the exact time at which Chocolate will release her daily contribution to Migros. Players can follow what is happening in the coop at any time via the live cams and cheer on whether the chickens stick to their predictions. The exact time of laying is recorded using RFID technology, which registers exactly when an egg slides out of the nest box. The online game is filmed in a barn at a Migros delivery company. The henhouse is used for presentation and training purposes and has only been slightly adapted for the prediction game. pan