Erdmannpeisker: On the pulse of the Swiss Alps
Following the light show featuring the Matterhorn, the next key visual—part of the global Mammut advertising campaign—is now set against the backdrop of famous Swiss mountains.
For the current motif, the employees of the Mammut headquarters were invited to the upper Sulsseewli in the Bernese Oberland. In view of the Asian markets, the choice of location fell on a well-known Swiss panorama. In front of the breathtaking triumvirate of Eiger, Mönch and Jungfrau, they put the products through their paces and visualized the motif with a traced ECG line. The 15th key visual, designed by Biel-based agency Erdmannpeisker, will be used in spring 2016 in trade titles, online and in various POS materials.
Responsible at Mammut: Verena Lambrecht (Head of Communication Design), Cordelia Müller (Visual Communication), Christian Gisi (Head of Marketing Communications), Christoph Schaub (Sponsoring). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Patrick Fawer (AD), Rainer Neusius (consulting), Robert Bösch (photographer).
