Jung von Matt/Limmat: With growing demands for Raiffeisen
In its new branding campaign, Raiffeisen is also positioning itself as a knowledgeable partner in the investment business.
The image campaign builds on the fact that Raiffeisen is known for its savings and mortgage business, Jung von Matt/Limmat said in a statement on Monday. It always convinces with its credibility, a differentiating business model (cooperative), the local anchoring in the whole of Switzerland as well as with very high sympathy values.
The image campaign increasingly focuses on the topic of "investing. It shows that needs grow steadily over the course of a lifetime. Raiffeisen, as the right investment partner, supports customers in realizing their goals and wishes, no matter how individual they may be.In a spot, precisely these demands, which have grown since childhood, are dramatized.
The spot runs on TV, in cinemas and is used online in the form of prerolls. The image presence is completed by ads and banners.
Responsible at Raiffeisen: Jürg Moosmann (Head of Advertising & Brand), Fiorella Brülisauer (Head of Advertising Private Clients), Manuela Kohler (Consultant Communication). Responsible at Jung von Matt: Alexander Jaggy (Executive Creative Direction), Rob Hartmann (Creative Direction), Johannes Dörig (Art Direction), Samuel Wicki (Text), Thomas Steiner, Vanessa Zwinselman (Consulting), Deborah Herzig (Art Buying), Evelyn Schneider (FFF Production), Pepe Kägi (Production), Natascha Kiefer (DTP). Responsible at Rosas & Co. Film: Nadia Rosasco/Natascha Imfeld (film production), Ismael Ten Heuvel (direction), Martjin Van Broekhuizen (DOP), Niels den Otter, Audentity (music), Alex Kirschner Composition (sound), Dhondup Tersey/All In Production (photo production), Bo Hylén (photography).
