Last but not least: The right outfit for the sporty person
The agency Blood Actvertising has produced a commercial for the sports retailer Outfitter that shows how you can motivate even someone who really hates sports.
The sports grouch is a real grump. He makes life difficult for all sports enthusiasts because he can't overcome his inner bastard. He destroys soccer balls, pulls the plug in the sports bar just before scoring and throws tree trunks at joggers.
This all changes abruptly when the sporty kid receives a gift: a sports outfit from Outfitter. The right outfit is the best incentive to become an exemplary sportsman. (sis)
