Advertising that is looked up

VBZ Traffic Media is using a two-stage mailing campaign to promote "advertising that gets around" to advertising and media agencies and advertising clients in and around Zurich. The agency at the airport designed the corresponding mailing for VBZ. The first stage is a personalized paper streetcar. In the second stage, the hanging boxes familiar from public transport are not left hanging for once, but sent out directly as a mailing. With this B2B approach, VBZ wants to draw attention to its advertising opportunities. The mailing will be used in September.
Responsible at VBZ Verkehrsbetriebe, Zurich: Phillip Saladin (Head of Strategic Marketing/Communications/Additional Business), Natascha Klinger (Project Manager Communications). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Patrick Linder (Text).