E.g. Advertising: Politett - the quartet for politicians
For example, a political quartet has been created in which 24 politicians are rated on fictional scales. In addition to the «radicalism» and “celebrity” factors, the card game also lists “foreign trips” and the “size of the faux pas.” The card game is being distributed as part of a guerrilla campaign at the Federal Palace.
The creative minds at Z.B. Werbung have created a so-called Politett. The 24-card quartet will be smuggled into the Federal Palace from mid-September as part of a guerrilla campaign and distributed to members of the National Council and Council of States as well as to the Federal Palace press. The card game includes selected politicians and is structured like a normal quartet with various rating scales: In addition to the radicality factor, the foreign travels and the celebrity factor, the so-called "fatness factor" is also listed. "Of course, all the information was based on personal assessments," say the advertisers. The card game is actually part of the agency's in-house newspaper. However, due to the current political situation, the decision was made to distribute the quartet directly to politicians. Further launches of quartet-like games have not been ruled out and are currently being discussed.
Responsible for e.g. advertising: Denis Jeitziner. Illustration: Fabian Iseli.
