Swiss Effie 2016: Finalists announced
The Swiss Effie 2016 jury, led by jury president Torsten Tomczak, has completed the first round of judging and nominated 55 campaigns for the final round.
In the first round of judging, each of the 24 jury members assessed 25 - 28 cases online, sending 55 campaigns into the running for a Swiss Effie Award. The evaluation was based on an internationally recognized point system. The sole purpose of this first round of judging was to assess the impact of the submitted campaigns in relation to the defined objectives. In the final round on March 17, the jury will assess the creative implementation.
Which of the nominated campaigns will receive a Swiss Effie Award in Gold, silver or bronze will receive, results from this evaluation and the score from the first round. The Swiss Effie 2016 award ceremony will take place in Zurich in April. Further information will be available shortly on Effie.ch. The results of the Swiss Effie 2016 will be included in the creative ranking of Werbewoche.
Doing Good
Deeds instead of words
Coop / Havas Worldwide Zurich
Female must not be worth less
Women's Center Zurich / Publicis Communications Switzerland
Battery-Man
INOBAT / Polyconsult
Migros Christmas - Let's celebrate together
Federation of Migros Cooperatives / Wirz Advertising
Brand Experience
EcoDriver
/ tbd.
#LOVEIN SWITZERLAND
Switzerland Tourism / Havas Worldwide Zurich
Swiss Life - "Care for you" on tour
Swiss Life / Jung von Matt/Limmat
David vs. Goliath
howhot.io
BLINQ / BLINQ
The escorts
FC Zurich Women / Kind regards
watson - #NewsUnfucked
watson c/o FixxPunkt / Wirz Advertising
Content Hero
Emmi ENERGY MILK: "Bendrit makes you ready - for d'Strass".
Emmi Switzerland / Scholz & Friends Switzerland
#GauguinSounds
Fondation Beyeler / Farner Consulting
Grisons - mountain village
Grisons Holidays / Jung von Matt/Limmat
IKEA - Catalog Review
IKEA Switzerland / Wirz Advertising
Migros - 100 things
Migros-Genosscheschafts-Bund / Jung von Matt/Limmat
The post office - racing packages
Swiss Post / Jung von Matt/Limmat
The 8th Federal Council
Ringier / Blick Group / Jung von Matt/Limmat
New New
Successful launch of the BMW 2 Series Active Tourer
BMW (Switzerland) / Serviceplan Suisse
BMW i3: Successful launch of a new vehicle concept
BMW (Switzerland) / Serviceplan Suisse
Successful Swiss launch of the Café Royal brand in France.
Delica / Serviceplan Suisse
Feldschlösschen Braufrisch - A new beer for Switzerland
Feldschlösschen Beverages / Wirz Advertising
McDonald's "Signature
McDonald's Suisse Restaurants Sàrl / TBWA Switzerland
Migros - A vs. B - The Battle of Tastes
Federation of Migros Cooperatives / Wirz Advertising
Orange is now called Salt.
Salt Mobile / Publicis Communications Switzerland
UBS Paymit
UBS / Notch Interactive
Evergreen
Die Mobiliar - Surplus fund
Die Mobiliar / Swiss Mobiliar Insurance Company > check / Wirz Advertising
graubünden - Enavant Grischun
Grisons Holidays / Jung von Matt/Limmat
Chocolat Frey image campaign "Switzerland's most popular chocolate".
Federation of Migros Cooperatives / Leo Burnett Switzerland
Migros Total Polar Bear
Federation of Migros Cooperatives / Y&R Group Switzerland AG
Appenzeller. The recipe remains secret.
SO Appenzeller cheese / Contexta
HR Branding Campaign
Swisscom / Namics
Ovaltine "You can't do better with Ovaltine. But longer."
Wander / Leo Burnett Switzerland
Brand Partnerships
Coop "Disney Cooking and Baking Fun
Coop / Valencia Communication
Commitment UBS Kids Cup Switzerland
UBS / Publicis
Customer Value
The Ringleader
Avnet / Havas Worldwide Zurich
Mondovino launch
Coop / KSP Krieg Schlupp Partner Advertising Agency
Activation
Pack the brack
BRACK.CH / Kind regards
Citroën C4 Cactus
Citroën (Suisse) / Havas Worldwide Genève
IKEA - Furniture search
IKEA Switzerland / Wirz Advertising
Voilà ma Suisse - presented by Mazda
Mazda (Suisse) / JWT / Factory
Mercedes-Benz A-Class - Mystery Test Drive
Mercedes-Benz Switzerland AG / Wirz Advertising
Micasa family promotion
Federation of Migros Cooperatives / Leo Burnett Switzerland
PostLogistics "Parcel carrier recruitment campaign
Swiss Post CH / PostLogistics / Leo Burnett Switzerland
Swiss Post - Advertiser Anonymous
Swiss Post CH, PostMail / Wirz Wietlisbach Dialogue
Galaxy S6 launch campaign
Samsung Electronics Switzerland / Serranetga
Samsung "Hashtag Lotto
Samsung Electronics Switzerland / Leo Burnett Switzerland
Seats for Switzerland
Swiss International Air Lines / Publicis Communications Switzerland
CampusBreak
UBS Switzerland / Serranetga
Comeback
#Tonilöffeltsaus, the successful digital guerrilla campaign.
Emmi Switzerland / Plan.Net (Suisse)
Eichhof - 180 years
Heineken Switzerland / Jung von Matt/Limmat AG
Migros Sélection
Federation of Migros Cooperatives / Y&R Group Switzerland
Sanitas image campaign "Faster to the finish line
Sanitas Basic Insurance / Leo Burnett Switzerland
Welcome to the land of opportunity
Swisscom (Switzerland) / Home Advertising Agency
The new UBS Switzerland
UBS Switzerland / Publicis
Valais. Carved into the heart.
Valais/Wallis Promotion / Contexta
The cases nominated for the second round of judging are also listed on Effie.ch
