Noord develops naming for Entris Banking
Entris Banking will focus on "central bank tasks" in the future. Noord was commissioned for naming and development of two corresponding CDs.
After Entris Banking concentrates in the future on tasks such as trading & treasury, giro organization, global custody & fund trading, means of payment, Rasy EA, risk & ALM, procurement of purchasing advantages, and representation of interests, "Entris Audit" will become independent on the market as of 2016. In addition, the services Legal & Compliance, Accounting, HR Management and Marketing & Training will continue to operate in the new service company and will also operate independently in the market. Entris Banking Noord has therefore commissioned us to design the naming in a first step.
In a multi-stage process, Entris Audit became "Aunexis" and Entris Services became "Equilas". The design brief was that the names and images (logos) of the two new companies should be visually distinct from the old "Entris" brand. Together with the future management of Aunexis and that of Entris, the parameters for the new brand were defined.
Noord defined the basic structures of the brand in a manual and handed over the execution to the customer.
Responsible at Entris Banking: Nadine Grether. Responsible at Noord: Nicole Trasatti (brand concept), Lukas Schmid (naming), Katja Rüfenacht, Markus Reichenbach, Roger Mazzucchelli, Gerhard Blättler (design).
