Last but not least: steady hand
How do you get viewers to stare, spellbound and fascinated, at an airline's seating options for nearly two and a half minutes? Singapore Airlines knows how.
Not for the clumsy: On behalf of Singapore Airlines, the Dentsu Mobius agency demonstrates what attention to detail really means. The airline is consistently recognized for its customer service and satisfaction, ranking among the very best in every global comparison. You can only achieve that if you make sure that absolutely every detail is just right. Just like in Dentsu’s video. If even the seat mechanisms work at the end, you’ve done something right. And you’ve got a very steady hand. (hae)
