Last but not least: Photoshop with an empty stomach
When a photo editor is hungry, he doesn't exactly turn into a diva—but he does get flustered and ends up making frustrating mistakes. So say BBDO New York and Snickers.
Snickers has hit the bull's eye with the ad that can be seen on the back of this year's "Sports Illustrated's Swimsuit Issue". Published once a year, the highly acclaimed special issue of Sports Illustrated features models and sportswomen in bikinis in exotic locations. All flawless, of course, and all post-processed. BBDO New York has squeezed the "You're not you when you're hungry" campaign, which has been running for six years, into the Photoshopped swimsuit - a humorous, peanut-filled dig at an industry that is only too happy to feign perfection. (hae)
