New daily newspaper in the UK for the first time in 30 years
For the first time in 30 years, a new daily newspaper is launching in the United Kingdom. As the Trinity Mirror media group announced on Monday, *The New Day* will be available for free at more than 40,000 retail locations on its first day of publication, next Monday.
The 40-page paper, which is published from Monday to Friday, will then cost 25 pence (32 cents) for two weeks, followed by 50 pence (64 cents). The newspaper is to be completely independent of the Daily Mirror, which is also published by Trinity Mirror. The New Day will not have its own website, but will be present on social media. Trinity Mirror boss Simon Fox explained that more than one million people have stopped buying a newspaper in the past two years. But with the "right product", many of them could be won back. The editor-in-chief of The New Day, Alison Philips, added that the new newspaper had been developed as a result of customer insights and was geared towards modern lifestyle needs.
The announcement follows a few days after the announcement that the British daily newspaper The Independent will be published in print for the last time on March 26. The parent company ESI Media intends to concentrate on the Independent website and launch a mobile application in future. Like many newspapers, the paper has suffered from a drop in circulation in recent times. It currently has a paid circulation of around 60,000, making it the least read national daily newspaper in the UK. (SDA)
