NZZ Group: News portals with the same layout
The news portals of the Neue Luzerner Zeitung and the St. Galler Tagblatt, as well as the regional editions of both newspapers, have been given a new design. Both the structure and the layout of the 12 websites have been updated.
Following the launch of the Neue Luzerner Zeitung's new website on January 26, 2016, the St. Galler Tagblatt's website is also appearing in a new look today. Both desktop sites have been modernized and adapted to the changing needs of online users. The completely redesigned home pages and department overview pages are particularly striking, as the NZZ writes in a press release. The new main menu is intended to enable more targeted navigation and better reader guidance by moving with the user as they scroll. The new fonts are intended to make the articles easier to read. Modern features such as picture galleries, video sections and editorial live tickers increase the attractiveness of both websites. Advertisers will also benefit from new page-wide advertising formats.
In addition to the online presence of the two flagships, the websites of their regional editions were also updated: zugerzeitung.ch, nidwaldnerzeitung.ch, obwaldnerzeitung.ch, urnerzeitung.ch, bote.ch, thurgauerzeitung.ch, appenzellerzeitung.ch, wilerzeitung.ch, toggenburgertagblatt.ch and wundo.ch.
The redesign of the websites is part of the offensive digital strategy of the NZZ Media Group's regional media. Other planned steps include the relaunch of the mobile websites, a new subscription portal and new e-paper apps for desktops, tablets and smartphones.
