Atera Merchandising: Competence center for fan articles
There is a new center of excellence for fan merchandise in Zurich. Through Atera Merchandising, Roland Loss offers clubs, event organizers, companies, and organizations a one-stop shop for comprehensive merchandising.
Roland Loss, former Head of Merchandising at FC Zurich, has founded a competence center for fan merchandise. Atera Merchandising offers clubs, event organizers, companies and organizations a point of contact for merchandising. Among other things, this involves market analysis, product range creation, design and sales strategy implementation. The sale of fan merchandise is only successful if there is a clear concept behind it and the items are specifically tailored to the customer, owner Roland Loss is quoted as saying in a press release.
