Baz: Culture section reintegrated into newspaper
Starting September 25, 2009, the culture section of the Basler Zeitung will once again be published in the standard newspaper format. Since late 2004, it had been included as a separate magazine with the Baz.
The culture section of the Basler Zeitung will once again be published in large newspaper format from September 25, 2009. Since the end of 2004, it had been attached to the Baz as a separate magazine. In addition to technical printing advantages, this change offers more generous design options and more space for advertisers' ads, according to a press release issued by Basler Zeitung Medien on Wednesday. The editorial scope will not be changed. The weekly culture and leisure agenda will be called "kultur.woche" and will continue to be part of the Baz offer on Thursdays.
As part of a periodic review of the various Bund concepts, the Basler Zeitung commissioned a market research institute to examine the popularity and acceptance of the culture section among its readers in spring 2009, according to a statement. The results showed that over two thirds of the readership use the cultural section of the Baz. At the same time, respondents stated that the content was more important to them than the form. Based on this initial situation, the Board of Directors of the Basler Zeitung decided at its meeting on September 14 to reintegrate the culture section into the newspaper.
As part of a periodic review of the various Bund concepts, the Basler Zeitung commissioned a market research institute to examine the popularity and acceptance of the culture section among its readers in spring 2009, according to a statement. The results showed that over two thirds of the readership use the cultural section of the Baz. At the same time, respondents stated that the content was more important to them than the form. Based on this initial situation, the Board of Directors of the Basler Zeitung decided at its meeting on September 14 to reintegrate the culture section into the newspaper.
