BBC prohibits sponsorship in the program
In the future, the BBC plans to do without any corporate support for live broadcasts of events and the production of series. The British public broadcaster has banned commercial sponsorship from its radio and television programs.
In future, the BBC wants to do without any support from companies when broadcasting live events and producing series. The British public broadcaster has banned commercial sponsorship in its radio and television programs. According to a guideline published on Tuesday, only the advertising of charitable organizations is permitted for a small number of programmes such as concerts or award ceremonies. Strict rules also apply to BBC events that are not broadcast. This is intended to strengthen the independence of the fee-financed BBC.
On the other hand, the targeted placement of products will soon be permitted for the first time in private broadcasting. A law is to be presented on Wednesday that will allow certain product advertising outside of breaks in the program for advertising. According to the British government, this is intended to allow more competition between private radio and television broadcasters. They have been suffering from massive losses in advertising revenue for the past six months.
On the other hand, the targeted placement of products will soon be permitted for the first time in private broadcasting. A law is to be presented on Wednesday that will allow certain product advertising outside of breaks in the program for advertising. According to the British government, this is intended to allow more competition between private radio and television broadcasters. They have been suffering from massive losses in advertising revenue for the past six months.
