APG|SGA implements "Station Full Branding
Together with the media agency Optimum Media Direction Switzerland, APG realized the first "Station Full Branding" for Estée Lauder's MAC Cosmetics brand in Switzerland.
The campaign is a highlight on all bookable spaces at Zurich Stadelhofen station, surprises the target group with a make-up promotion in a specially constructed glass cube and makes the "Art of the Lip" a direct experience. APG said in a statement on Friday that this successfully demonstrates the creative possibilities for using its analog and digital outdoor advertising formats and promotional spaces.
At the beginning of February 2016, there is no way around the gaudy "Art of the Lip" posters from MAC Cosmetics at Zurich Stadelhofen station: On the 80 or so digital and analog billboards, the Canadian cosmetics brand from Estée Lauder GmbH is advertising exclusively for a week the opening of the new MAC store at Bellevue in the heart of Zurich. 76 analog posters as well as 14,000 broadcasts on the digital Rail ePanels and Rail eBoards generate diverse and sustainable contact opportunities among the approximately 85,000 commuters every day thanks to extremely striking design. From February 4 to 6, 2016, make-up fans can also immerse themselves completely in the "Art of the Lip" world in the glass cube specially constructed for the campaign on the station square and, if they wish, will be accompanied to the MAC store 350 meters away for a personal consultation.
