The right decision through strategy and analysis
Professional football and forex trading have a lot in common. Maxomedia stages these similarities in a campaign for Manchester United sponsor Swissquote.
Nowadays, a successful football manager does not simply rely on his gut feeling. Every player, every potential and every possible tactic is precisely measured and analyzed thanks to innovative technology gadgets. Based on this, the decision is made on which players to bet on and with which strategy to go into the game.
It's the same with forex trading. Thanks to Swissquote's analysis tools and platforms, you don't even have to be a van Gaal to do it. They calculate strategies and show you the possibilities in Forex trading. Now it's just a matter of making the right decision: Namely, to trade.
This is also illustrated by the latest campaign: Take the lead. It motivates new and existing customers to take their success into their own hands. For the campaign visuals, Maxomedia was allowed to meet Manchester's world-class players on location for the shoot.
Swissquote is the official partner of Manchester United for Forex and online financial trading. The two companies share many common values. The bridge is formed in the campaign by original quotes from the prominent testimonials around the top club.
Responsible at Swissquote: Jan De Schepper (Head of Marketing), Romain Le Baud (Brand Manager Forex), Jennifer Traboulsi (Marketing Project Coordinator). Responsible at Maxomedia: Simon Muster, Virginie Schneider, Romaine Brunner (consulting), Reto Schild, Daniel Rödel (creation), Antonia Bekiaris (text/concept), Philippe Stucki (graphics), Noah Moor (motion design).
