Likemag now published by Youngcom
The print edition of Likemag will now be published by Youngcom, the publisher of Rckstrmag. The two publications are intended to complement each other in terms of both content and distribution.
The company announced this in a press release on Tuesday.
According to the press release, the combination of the two titles will reach over 264,000 readers and, with staggered publication, will now reach the target group of 18 to 35-year-olds every two weeks without wastage. Combinations with other publications from the two companies such as "Sommer", "Festivalguide", "Street Parade Guide" or "Winter" will even reach up to 790,000 readers in the core target group.
Likemag will also benefit from the new partnership in distribution. Planning permission has been granted for 20 box locations in Basel. Youngcom publisher Joel Meier comments: "Likemag is clearly aimed at an urban audience. We are therefore very much looking forward to being able to close the Bern-Basel-Zurich golden triangle very soon and to also have a strong presence in north-western Switzerland."
