Noord wins IF Design Award
With the annual report for Kuoni, Noord wins an IF Design Award 2016.
Noord was commissioned to complete the GB trilogy "Workbook". The goal was to maintain design quality and sharpen conceptual approaches. The design agency reduced special cases, revised the structure, improved the reading guidance and optimized the dramaturgy. In short: everything was reduced to the essentials, with the aim of devoting attention to the things that are there anyway: The cover was printed via letterpress on a pure cotton paper and the illustrations retained their handwritten style - which visually and haptically inspires and makes the GB a tangible Kuoni Group travel experience in 2014.
Responsible at Kuoni Group: Peter Brun, Nina Frey. Responsible at Noord: Roger Mazzucchelli (Creative Direction), Markus Reichenbach, Katja Rüfenacht.
