Cosmic Bern implements campaign for Swisscom Directories, Local.ch and Yellow Pages
Cosmic Bern has developed a campaign for Swisscom Directories, Local.ch, and LTV Yellow Pages. The concept and central theme of the first set of ads is the headline «Listed correctly. Make a big splash.».
Cosmic Bern has developed a campaign for Swisscom Directories, Local.ch and LTV Yellow Pages, which will be launched this fall. Concept idea and leitmotif of the first realized subjects is the headline "Properly listed. Get big.", according to a statement from the agency. The customer benefit is visually dramatized by an SME growing above all others in the row of houses.
In addition to various print and online measures, the campaign also included a separate Microsite set up. Further communication measures will follow.
Responsible at Swisscom Directories: Thomas Krüttli (Promotion Manager). Responsible at Local.ch: Michael Seiler (Communication Manager). Responsible at LTV Yellow Pages: Christiane Büring (Head of Marketing & Business Development), Chiara Schiavarelli (Communications Manager). Responsible at Cosmic Bern: Thom Pfister (CD), Julien Junghäni (AD), Roland Zenger (graphics), Isabella Jungo / Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Bettina Ammann (communications planning). Photo: Croci du Fresne, Bern. Media: Mediaschneider, Zurich; Orange 8 (Online), Zurich.
In addition to various print and online measures, the campaign also included a separate Microsite set up. Further communication measures will follow.
Responsible at Swisscom Directories: Thomas Krüttli (Promotion Manager). Responsible at Local.ch: Michael Seiler (Communication Manager). Responsible at LTV Yellow Pages: Christiane Büring (Head of Marketing & Business Development), Chiara Schiavarelli (Communications Manager). Responsible at Cosmic Bern: Thom Pfister (CD), Julien Junghäni (AD), Roland Zenger (graphics), Isabella Jungo / Antonia Bekiaris (text), Simon Schatzmann (head of consulting), Bettina Ammann (communications planning). Photo: Croci du Fresne, Bern. Media: Mediaschneider, Zurich; Orange 8 (Online), Zurich.
