Havas: Undisturbed musical enjoyment with the Zurich Chamber Orchestra
Havas Worldwide Zurich invites you to take a break from the stress of everyday life with a new ad campaign for the Zurich Chamber Orchestra.
The Zurich Chamber Orchestra has been playing classical music at the highest level since 1945. Almost weekly concerts with the works of great masters await the interested audience. This is always an ideal opportunity to consciously enjoy music and thus take time out from the stresses of everyday life. With a catchy and reduced motif, the ZKO now wants to encourage more such substantial breaks: a standard smartphone on a sheet of music simply forms the note value of an entire break. Since November, the motif has been used as a poster in the immediate vicinity of the ZKO and has appeared as an advertisement in selected magazines.

Responsible at the Zurich Chamber Orchestra: Michael Bühler (Director), Lukas Bernays (Marketing & Communications). Responsible at Havas Worldwide Zurich: Frank Bodin (overall responsibility), Folker Wrage (CCO), Michael Kathe (creative direction), Mathias Bart (text), Denis Schwarz (art direction), Davide Schenker (graphics), Claudia Sigg (consulting).
