Last but not least: Problem solved
Arabic speakers have trouble pronouncing the letter «P.» A language school took advantage of this to launch a great campaign.
You never stop learning: The sound "P" apparently does not exist in Arabic. The character that comes closest to the pronunciation is pronounced "B". So many Arabic speakers pronounce "P" like "B". This can be a problem if you want to speak Western languages correctly and communicate with business partners in good English. The Classic Partnership agency from Dubai has therefore developed an advertising tool for the British Council language school that gives learners immediate feedback as to whether they are on the right track. And anyone who masters "Phhhhhhh" can pass on the happy advertising message to others in need. (hae)
