Tilllate.com becomes the youth channel of 20 minutes
Under the claim "Läuft bei mir," Tilllate.com will be presenting a brand new look from February 1. The former online platform for the nightlife scene and party people has been completely revamped and will become 20 Minuten's new youth channel under the name "20 Minuten Tilllate.
In terms of content, the new Tilllate complements the editorial offerings of 20 Minuten and 20 Minuten Friday and focuses on progressive and creative content from the world of millennials, according to a statement Monday.
Implemented by Herger Imholz: The new appearance of 20 Minuten Tilllate
20 Minutes Tilllate will be available at the existing URL Tilllate.com is presented in an eye-catching and fresh design and continues to be headed by Robin Brühlmann. The editorial focus is on topics that interest and move young people.
The launch campaign under the claim "Läuft bei mir" was developed and implemented with the Zurich-based lead agency Rod Kommunikation. The campaign aims to trigger the target group's "mental cinema" by quoting snapshots from everyday life.
"Over the past few years, Tilllate.com has developed from a nightlife site into a comprehensive portal with content on all aspects of going out and trends. On this basis and with the know-how in our team, we have developed the new concept and are now clearly positioning ourselves as 20 Minuten's youth channel," says Marco Gasser, Head of Advertising Market at 20 Minuten.
