BSSM puts BLKB in position
Basellandschaftliche Kantonalbank (BLKB) wants to clearly set itself apart from the competition and has commissioned BSSM to develop a campaign to that end. The result is a campaign characterized by pithy headlines, which is being published through both print and online channels.
Motivated by the great success of the recent mortgage campaign (Werbewoche.ch reported) and the banking quiz last year, those responsible at the Basel-Landschaft bank decided on this positioning offensive. General and theme-specific subjects are used to advertise throughout BLKB's market area. Following the broad launch, further implementations are being realized on an ongoing basis.
Responsible at Basellandschaftliche Kantonalbank: Monika Dunant (overall responsibility); Urs Uehlinger (market communications). Responsible at BSSM advertising agency, Basel: Urs Schneider (CD); Pascal Rehmann (AD); Hannes Müller (text); Luca Stancheris (junior AD); Daniela Geiser (desktop); Claudia Paganini (consulting); Imke Fichtner (production); TWMedia (media planning).
