Publicis: Money makes more sense at UBS
Why leave money in a savings account when the financial markets offer better potential returns? Publicis developed a campaign for UBS that highlights the advantages of investing for private clients with targeted fund investments at UBS.
The print and online subjects show where money saved should not be left lying around.
In addition to the campaign, two microsites provide in-depth information on the topic of investing, such as the UBS fund account for targeted investing even with very small amounts. A mix of numerous offline and online measures was implemented, which have been used in various media since the beginning of the year.
Responsible at UBS: Daniel Fischer (Head of Marketing UBS Switzerland), Sonja Kingsley-Curry (Head Creative Concepts & Campaigns), Carla Cattomio (Project Management, Creative Concepts & Campaigns), Martha Braide (Key Account Management, Private Clients), Altan Tural (Project Management Direct Marketing), Daniel Hünebeck (Head Client Dialogue Marketing), Mirela Jusic (Digital Campaign Manager). Responsible at Publicis: Thomas Wildberger (CCO), Ralph Halder (ECD), Wim Roelfs (CD), Jo-Wayne Peacock (AD), Albert Matzinger (Text), Pascal Schaub (Group Head), Ursula Jaag (Consulting), Cem van der Schaar (Art Buying), Adrian Häni (Head of Prepress), Samuel Bollow, Jonas Hartmann and Claudia Novelli (Production), Simon Grasser (Head of Digital), Massimo Giannotta (Programming); Photography: Oliver Nanzig.
