Our new columnists

Professor Dr. Katarina Stanoevska-Slabeva

Potential of social and mobile media

Professor Dr. Katarina Stanoevska-Slabeva is Associate Professor of Information and Communication Management at the University of St. Gallen. She also heads the Chair of Corporate Communication there on an ad interim basis.

Stanoevska-Slabeva completed her doctorate and habilitation at the University of St. Gallen and was an associate professor and holder of the Chair of Journalism and New Media at the University of Neuchâtel between 2009 and 2012. Stanoevska-Slabeva's research focuses on digital media, in particular social and mobile media. On the one hand, she investigates the use of digital media in corporate communication and, on the other, their potential for the digital transformation of products and customer processes.

Katarina Stanoevska-Slabeva will be writing for Werbewoche in the "Opinion" section from March.

Dr. Martina Kühne

Developments in consumption, trade and mobility

Dr. Martina Kühne is a senior researcher at the Gottlieb Duttweiler Institute (GDI) in Zurich. She analyzes social, economic and technological changes with a focus on consumption, trade and mobility. Her publications include Seduction for the Advanced, Service Culture in the Net Age and Consumption in the Cities of Tomorrow.

Kühne studied economics at the Universities of Zurich and Barcelona and worked as a research assistant at the Institute of Business Administration at the University of Zurich, where she also obtained her doctorate in 2008. In addition to her research activities at the GDI, Kühne teaches as a lecturer at the Zurich University of the Arts (ZHdK) in the Master of Arts and Design program.

You can read Martina Kühne's first article in the "Opinion" section of Werbewoche in the next issue on January 29.