Last but not least: Hipster advertising

"A sarcastic parody for anyone who's sick of touchy-feely commercials about hipsters": On January 10, filmmaker Steven Rosenthal released his 48-second commercial parody, which has since been viewed over a quarter of a million times on YouTube. The fact that it has been so well received is probably due in no small part to the fact that it does a pretty good job of portraying what annoys many people about today's advertising: the artificial celebration of some hipsters who can't get enough of celebrating their own self-realization - with the help of products and services that are usually anything but hip. For example, Apple products, banks, insurance companies and, and, and. No one wants to see that. And the target group that is to be addressed, probably not at all. (hae)