Last but not least: pause
With the help of Zulu Alpha Kilo, Canada is once again trying to lure the children away from the screens.
Participaction is a Canadian organization that aims to promote exercise and sporting activity among the population. The need for action seems to be particularly great among children, who prefer to spend their time in front of screens instead of playing in the real world. In Switzerland, by the way, these problems do not seem to be as dramatic as they appear. a study last September showed that the touchscreen generation is a myhtos, the ZHAW revealed. The conclusion was that children and young people prefer games and sport to screens. Even if everyday life sometimes gives a slightly different impression - a study is a study.
In Canada, the problem is being tackled with the help of a campaign created by Zulu Alpha Kilo. Another emoji campaign - but a good one. With emoji credentials and all.
Incidentally, the agency has already implemented last year's very successful campaign for the organization - including the beautiful request "Don't visit our website". (hae)
