Agency at the airport creates break-out mailing for Lapp Tec
To attract new customers, the agency developed a direct mail campaign for Lapp Tec at the airport that highlights the company's strengths.
Lapp Tec is a subsidiary of the German Lapp Group. Until now, the plastic injection molding company has only acted as an internal supplier within the Group. Following a strategic realignment, however, the aim is now to acquire customers outside the Lapp Group in the future and at the same time position Lapp Tec as a developer and producer of a wide range of injection-molded parts at the very top of the value chain. To attract new customers, the agency at the airport developed a plastic mailing that demonstrates Lapp Tec's engineering and manufacturing expertise. Injection-molded objects in a wide variety of shapes, sizes and structures encourage the recipient to break out of familiar thought patterns and get in touch with Lapp Tec as early as the part development stage.
