Betty Bossi: New marketing management
Isabelle Zehnder is the new head of marketing at Betty Bossi. She succeeds Lars Feldmann, who has been the company's CEO since January 1, 2016.
Isabelle Zehnder, Master of Law and Executive MBA (HSG), has more than 10 years of experience in international trade and management. Since 2013, she has been Head of Business Development at the magazines zum Globus (Globus, Herren Globus and Schild) and in this role was responsible, among other things, for the development and establishment of new business areas. Prior to this, Isabelle Zehnder worked at Manor in the Sourcing & Partnerships division. This also included overall responsibility for the development and continuous enhancement of sourcing strategies for the Non-Food division.
Isabelle Zehnder took over as Head of Marketing in mid-January 2016 and, as a member of the Executive Board, is responsible for the marketing activities of all Betty Bossi business units. Lars Feldmann had held this position since 2009. He has been CEO of Betty Boss since January 1, 2016.
The five-member Executive Board is now composed as follows: Lars Feldmann, CEO; Susanne Furrer, Head of Innovation; Wolfgang Lichti, Head of Services, Susanne Ullrich, Head of Culinary, Isabelle Zehnder, Head of Marketing.
