Last but not least: Hot sweepers
A Mitsubishi print campaign created by the Montreal-based agency John St. demonstrates how to effectively promote a car with heated windshield wipers.
The first thing to bear in mind is that there are now apparently cars with heated windshield wipers. There are certainly good reasons for this technical innovation. Even if the windshield is actually sufficiently heated from the inside and experience has shown that even frozen wiper blades can be revived after a short time. At least in Switzerland - in Canadian temperature and snow conditions, things probably look different again. However, it's all about the campaign - and we like it. Buses and advertising flyers are getting the shaft - that should actually be enough reason for the heated wipers. (hae)
