Alpha 245: Merry Christmas on all roads
Shortly before Christmas, Jeep promoted its strengths in the snow with a poster campaign created by Alpha 245.
The idea behind the motif: the tire track in the snow suggests a Christmas tree. Alongside it, quotes from classic Christmas songs praise the winter suitability of the 4×4 icon from America - and wish the whole of Switzerland a Merry Christmas.
Responsible at FCA Switzerland: Julien di Pace (Head of Brand Marketing Communication), Mattia Lovallo (Brand Communication Manager Jeep). Responsible at Alpha 245: Patrick Senn, Patrick Beeli (Creative Direction), Hekuran Abdyli (Art Direction), Daniela Steffen, Dominic Häuptli (Consulting), Carmen Anderegg (Realization).
