Wirz Corporate accompanies the launch of Axima's new brand name Cofely

The building technology company Axima has been operating under the new brand name Cofely since September 1. As part of an agency competition, Wirz Corporate secured the mandate for the repositioning and launch communication of Cofely in Switzerland in April of this year. According to Philip Wernli, Head of Communications at Cofely Switzerland, the strategic approach to the repositioning and the measures outlined for the relaunch led to the contract being awarded. On this basis, a series of management workshops were initiated under the direction of Wirz Corporate, during the course of which Cofely's basic strategic orientation and product structure were revised.
Wirz Corporate realized the communication media for the relaunch and supported Cofely in the conception and implementation of the internal change communication. In a second phase, the agency will adapt all means and media of marketing communication to the new product structure.