AZ Medien takes over Swissmom.ch completely
AZ Medien will take over the Swissmom.ch web portal effective January 1, 2016. The platform’s founders will continue to be responsible for its content.
Swissmom.ch and the associated forum Swissmomforum.ch are the largest Internet platforms in Switzerland for questions about pregnancy, birth, baby and child. The core target group is expectant mothers, couples who want to have children and young families. AZ Medien takes over Swissmom GmbH, founded in 2004, in its entirety. Together with Wireltern.ch, AZ Medien is now responsible for two of the most important Swiss online offerings in the "Parenting" segment. The company writes in a statement that it has thus taken over clear market leadership in this area. AZ Digital has been the exclusive marketer for the Swissmom platforms since November. As of January 1, 2016, the entire company with its platforms, employees and all content relating to pregnancy, birth and baby issues will be transferred to AZ Medien. The parties have agreed not to disclose the purchase price.
