Magical advertising
In Quebec, an advertisement for a magic festival left passersby amazed. And us, too.
At the Quebec City Magic Festival, spectators are enchanted. For last year's edition in September, the agency Lg2 designed an ambient campaign that could not have communicated more aptly what visitors could expect - and why they should go. Not to mention the free tickets that were given to the "victims". Amazing - for the fact that it couldn't work any other way, the men look amazingly similar. Nice idea. (hae)
