Ogilvy Interactive: French indulgence with Dr. Oetker
The Ogilvy Interactive agency has created a campaign for the new Bistrot Baguette from Dr. Oetker Switzerland. The latest TV commercials are intended to show the love and care with which the Bistro Baguette is prepared, the agency said in a press release.
The Ogilvy Interactive agency has created a campaign for the new Bistrot Baguette from Dr. Oetker Switzerland. The latest TV commercials are intended to show the love and care with which the Bistro Baguette is prepared, the agency said in a press release.
To support the messages of the TV commercial, the agency has created Oetker.ch/bistro
developed a below-the-line promotion in which the user can quickly and easily discover why Dr. Oetker Bistro's baguette is a tasty French delight with a memory game. The main protagonists of the TV commercial form the central element of the memory game. Once the user has uncovered two identical cards, the person depicted explains why Bistro Baguette is so delicious. Once the user has uncovered all pairs of cards, they can take part in the competition and win a voucher worth CHF 5,000 for a vacation home in Provence. Traffic on the microsite is generated by a running line in the TV commercial, banners on Zattoo and Wilmaa, the Dr. Oetker newsletter and a promotional banner on Oetker.ch.
The promotion for Bistro Baguette was also implemented for the Austrian market.
Responsible at Bistro Baguette: Pascal Remmert. Responsible at Ogilvy Interactive: Doreen Roth, Sandra Pellny.
To support the messages of the TV commercial, the agency has created Oetker.ch/bistro
developed a below-the-line promotion in which the user can quickly and easily discover why Dr. Oetker Bistro's baguette is a tasty French delight with a memory game. The main protagonists of the TV commercial form the central element of the memory game. Once the user has uncovered two identical cards, the person depicted explains why Bistro Baguette is so delicious. Once the user has uncovered all pairs of cards, they can take part in the competition and win a voucher worth CHF 5,000 for a vacation home in Provence. Traffic on the microsite is generated by a running line in the TV commercial, banners on Zattoo and Wilmaa, the Dr. Oetker newsletter and a promotional banner on Oetker.ch.
The promotion for Bistro Baguette was also implemented for the Austrian market.
Responsible at Bistro Baguette: Pascal Remmert. Responsible at Ogilvy Interactive: Doreen Roth, Sandra Pellny.
