Agency at the airport: Enterprise Rent-A-Car welcomes passengers
Enterprise Rent-A-Car, the world's largest car rental company, has recently begun operating in Switzerland. To boost brand awareness, the agency carried out a guerrilla marketing campaign at the airport.
Over the busy holiday period, a guerrilla campaign at Zurich, Basel and Geneva airports drew attention to Enterprise Rent-A-Car. Arriving passengers were greeted with name tags which, on closer inspection, made the car rental company's willingness to provide services clear with a wink. No expense was spared: the whimsical passenger names all exist in their individual elements.
Responsible at Enterprise Rent-A-Car, Dietikon: Stefan Baumann (Managing Director), Isabel Klug (Marketing). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (creative direction), Dominique Rutishauser (art direction), Valeria Hörler (graphics), Ruedi Häuptli (text), Miriam Egli (consulting), Patricia Eugster (assistance/media), Propaganda Zurich (guerrilla campaign implementation).
