Last but not least: In the back
Wuppertal's municipal utility company, WSW, has surprised everyone with a campaign against fare evasion—and a level of ambiguity that even the Young CVP Zurich can only dream of.
Recently, passengers on WSW buses have to board at the front. This measure is intended to make life difficult for fare evaders. And make bus travel fairer for all passengers. Sounds plausible. To communicate the new rule, the WSW has conjured up a campaign that even our friends from the Junge CVP Zürich (Werbewoche.ch reported) can hold a candle to them. Yikes!
Source: Imgur.com, Reddit.com via Schleckysilberstein.com
The official slogan of the campaign according to Wsw-online.com: "Get in front!". Also the labeling of the buses is completely boy-free with: "Now it's time to go to the front!
Photo: Facebook.com/WuppertalerStadtwerke
When asked, Holger Stephan, Head of Corporate Communications WSW, tells Werbewoche.ch that the campaign was designed "with an agency and a wink". And further: "The fact that there are such massive reactions in part surprised us, especially since the ambiguity arises in the mind of the viewer." That's actually true. What were YOU thinking again? (hae)
