Maybaum Film: Moving Pole of Rest in the Commercial Block
Every day, nearly ten people die of lung cancer in Switzerland. This doesn’t have to be the case: if detected early, lung cancer can be cured. The TV campaign by the Foundation for Lung Diagnostics draws attention to this fact in three emotional commercials.
The focus is on a wife, a young father and a girl. Reduced to the minimum, they sit in an empty room while the camera moves calmly towards the protagonists. In their thoughts, they talk about a beautiful memory. The room gradually darkens and we finally learn that they have lost someone close to them. But it's not just death that preoccupies us - it's the stories of the bereaved that stir us up.
The three TV commercials were created in just under four weeks, from the first draft to the finished film. Maybaum Film from Baden developed the concept in close cooperation with the Foundation for Lung Diagnostics and was responsible for the complete realization. Authenticity was particularly important. There were no professional actors in front of the camera, but rather amateurs who were completely convincing in an emotional casting, as was reported in a press release. The commercials have been running on SRF 1 and SRF 2 since December 25, 2015.
Responsible at the Foundation for Lung Diagnostics: Jürg Hurter (President of the Board of Trustees). Responsible at Maybaum Film: Michel Alraun (Director/Screenplay), Michel Frutig (Production Manager/Screenplay), Laurent Ulrich (DoP).
