Stämpfli: Time for summer vacation
The new vacation catalogs from the Swiss travel fund Reka are here. They feature not only a new design but also a new content concept. Stämpfli Kommunikation is responsible for this.
Via a pitch process in March 2015, Reka decided in favor of the new catalog concept by Stämpfli Kommunikation. Now, in December 2015, the first edition, the 2016 summer catalog, is available. "With the new catalog, Reka will be more modern and even closer to its customers," emphasizes Damian Pfister, Head of Reka Holidays.
The new Reka catalogs were conceptually revised. The previous containers "Holidays in Switzerland" and "Holidays by the Sea" have been replaced by "Family Holidays in Summer" and "Family Holidays in Winter". This new seasonal subdivision of the vacation offer provides customers with a better overview, which is also noticeable elsewhere in the catalog. By linking to the Web, where vacations can be booked directly, the catalog's offerings have been reduced, which not only provides better orientation but also makes room for a refreshed image section. "With this concept, we are giving the catalog a magazine character by placing more emphasis on the vacation experience and the topic of family," emphasizes Dominic Eichenberger, head of the communications agency at Stämpfli.
Responsible at the Swiss Travel Fund (Reka) Cooperative: Reka Holidays, Damian Pfister, Head of Reka Holidays and Vice Director. Responsible at Stämpfli: Stämpfli Communication.
