Publicitas index continues to fall in August

Advertising investment continued to fall in all advertising categories in August. The Publicitas index for advertising expenditure in the daily press fell from 77.6 to 76.4 points, despite the same circulation figures as in the same month last year. National advertising customers such as major distributors and banks remained very cautious, Publicitas reported on Thursday according to SDA. Only a few sectors, such as the insurance industry, are placing more advertisements again.
The number of job advertisements in August was half that of the previous year. The job advertisements sub-index fell from 132.2 to 124.2 points. Real estate advertisements also declined. The real estate advertisements sub-index fell from 60.1 to 59.4 points. Publicitas attributes this to the lack of properties for sale. The number of properties for rent is also falling, but to a lesser extent.