Self-commitment declaration for media audits
Auditors Accenture and Ebiquity, under the coordination of the SWA, enter into a Media Audit Commitment.
Today, many advertising clients work with a media agency and carry out media audits. The aim of such an audit is to analyze and optimize the work of the media agency according to qualitative and quantitative criteria. To do this, the auditors need access to confidential data from the advertiser's business relationship with the relevant media marketers, among other things. Under the leadership of the Swiss Advertisers Association (SWA), a voluntary declaration of commitment for media audits in the TV sector has been drawn up in recent months with interested stakeholders. According to the statement, auditors Accenture and Ebiquity have confirmed that they generally adhere to the quality criteria and methods outlined in the voluntary commitment. In return, the auditors will continue to have access to client data. Other auditors are now free to recognize this voluntary commitment as well. The SWA is responsible for coordinating this.
