Publicis: When the partner becomes a tyrant
In a new print campaign, Publicis shows that if a partner turns out to be a tyrant, the Women's Center is there to help.
After a live billboard campaign by the Women's Center in Sihlcity caused a stir on International Day against Violence against Women (Werbewoche.ch reported), the organization is now following up with a print campaign. The issue of domestic violence is addressed in a surprising way by portraying women with their partners who look exactly like a tyrant from world history. The look-alikes of Josef Stalin, Muammar al-Gaddafi and Saddam Hussein were photographed by Carioca in Romania and edited using CGI.
It is a sad fact that a woman dies every second week in Switzerland as a result of domestic violence. The campaign is not only intended to draw attention to this fact, but also to encourage those affected to seek help at an early stage.
Responsible at Frauenzentrale Zürich: Andrea Gisler (President), Sandra Plaza (PR). Responsible at Publicis: Thomas Wildberger (CCO), Daniel Ahrens, Urs Schrepfer (CD), Christian Stüdi (text), Alain Götschi (consulting), Cem van der Schaar, Eliane Stettler (art buying); photography: Carioca; production: Visualeyes.
