Tamedia strengthens Programmatic Advertising division
To further expand its programmatic advertising offerings, Tamedia’s «Digital Advertising & Services» division is bringing Verena Pfister on board to strengthen its team.
From January 2016, Pfister will join the "Real Time Advertising (RTA) & Yield Management" department as Programmatic Operations Manager. In her role, she will support the team in the execution and optimization of Real Time Advertising campaigns. Verena Pfister most recently worked in the online marketing team of Ricardo.ch, the online marketplace belonging to Tamedia, and brings with her a profound programming experience as well as a high understanding of customer needs in the field of advertising due to her previous activities as well as her education in computer science and visual communication, according to a statement.
Photo: Xing.com
