Goldbach companies become online partners of Tui Suisse
Tui Suisse is entering into an e-marketing partnership with the Goldbach companies Orange8 Interactive and Adlink Media. The collaboration will focus on display campaigns, search engine marketing, and e-newsletters.
Tui Suisse is entering into an e-marketing cooperation with the Goldbach companies Orange8 Interactive and Adlink Media. The collaboration will focus on display campaigns, search engine marketing and e-newsletters, as detailed in a press release.
In the travel business, the importance of interactive electronic media for customer acquisition and loyalty is constantly increasing. Tui Suisse has therefore decided to cooperate with the Goldbach Media Group in this area. In particular, the Orange8 Interactive (Biel and Küsnacht) and Adlink Media (Küsnacht) units will provide TUI Suisse with substantial e-marketing support. The collaboration, which has already begun, will focus on the development and implementation of online tools such as display campaigns, search engine marketing and optimization as well as e-newsletters. According to Markus Wyler, Head of E-Commerce Tui Suisse, the travel company opted for Orange8 and Adlink Media because of their successful experience to date and the impressive performance and portfolio of Goldbach Media's online offerings.
In the travel business, the importance of interactive electronic media for customer acquisition and loyalty is constantly increasing. Tui Suisse has therefore decided to cooperate with the Goldbach Media Group in this area. In particular, the Orange8 Interactive (Biel and Küsnacht) and Adlink Media (Küsnacht) units will provide TUI Suisse with substantial e-marketing support. The collaboration, which has already begun, will focus on the development and implementation of online tools such as display campaigns, search engine marketing and optimization as well as e-newsletters. According to Markus Wyler, Head of E-Commerce Tui Suisse, the travel company opted for Orange8 and Adlink Media because of their successful experience to date and the impressive performance and portfolio of Goldbach Media's online offerings.
