Leo Burnett Switzerland: Where culture meets politics
Leo Burnett Switzerland is running a campaign to promote the new culture section of the Woz.
The left-wing weekly Woz is known above all for its critical reporting on domestic and foreign policy issues. But every week there is also a lot of interesting stuff from the culture/knowledge section. Recently, even more and in a different way. Since mid-November, the left-wing weekly has been published with a larger feature section and has expanded its editorial staff. What was right in the past is even more right today: culture meets politics in the Woz. This is advertised with spots in which Leo Burnett Switzerland and the Woz let Swiss cultural figures, namely the musician Evelinn Trouble, the sound artist Julian Sartorius, the death metal band All Life Ends and the dancer Gabriel Stoyanov interpret political topics. The results are idiosyncratic and unconventional films that are used online as well as in cinemas.
Responsible at the Woz: Culture/Knowledge Editorial Office, Woz Marketing (Claudia Gillardon, Camille Roseau). Responsible at Leo Burnett Switzerland: David Hugentobler, Pedro Moosmann (Creation), David Fischer (CD), Martin Stulz (ECD), Fernando Gort (Consulting), Suzana Kovacevic (Agency Producer), Jovica Radisavljevic (Director), Aron Marty (Camera).
