Publishers demand better protection for content on the Internet
Journalistic content on the Internet should be better protected. Swiss publishers intend to advocate for this at the political level. They are calling for relevant provisions to be included in legislation.
Journalistic content on the Internet should be better protected. Swiss publishers want to campaign for this at a political level. They are calling for corresponding regulations to be included in legislation. Copyright is extremely important for publishers, said Michael Ringier on Friday at the annual conference of the Swiss Press Association in Interlaken, according to SDA. Every counterfeit Louis Vuitton bag is confiscated at customs. However, journalistic content is still not protected. The problem will not be solved in Switzerland. International agreements are needed. Ringier called on the publishers' association to take action beyond national borders.
Advertising on the Internet is becoming increasingly important for publishers. It should remain in the hands of publishers in the future, said publisher president Hanspeter Lebrument. In an initial reaction, the Federal Council had confirmed this position of the Swiss publishing houses.
Rejection of relaxed advertising regulations for SRG
However, a report by the Federal Office of Communications now states that SRG should be allowed to advertise online for sport and entertainment.
The publishers clearly oppose such attempts. The SRG, which is financed with public funds, must stay out of this, said Lebrument.
In a statement to the publishers, SRG Director General Armin Walpen pointed out that the Federal Council would have the final say. The government will decide how SRG will be financed in the future. The publishers understand that the SRG must be present on the Internet. However, its presence should be limited to its own radio and TV broadcasts. "Advertising is absolutely out of the question," emphasized Pietro Supino, Chairman of the Board of Directors of the Tamedia Group.
Advertising on the Internet is becoming increasingly important for publishers. It should remain in the hands of publishers in the future, said publisher president Hanspeter Lebrument. In an initial reaction, the Federal Council had confirmed this position of the Swiss publishing houses.
Rejection of relaxed advertising regulations for SRG
However, a report by the Federal Office of Communications now states that SRG should be allowed to advertise online for sport and entertainment.
The publishers clearly oppose such attempts. The SRG, which is financed with public funds, must stay out of this, said Lebrument.
In a statement to the publishers, SRG Director General Armin Walpen pointed out that the Federal Council would have the final say. The government will decide how SRG will be financed in the future. The publishers understand that the SRG must be present on the Internet. However, its presence should be limited to its own radio and TV broadcasts. "Advertising is absolutely out of the question," emphasized Pietro Supino, Chairman of the Board of Directors of the Tamedia Group.
