Matter Gretener Lesch continues to play Pastorini campaign
All it takes is a few building blocks, and children become architects, streetcar drivers or circus directors. That's the creative thinking behind the campaign for Pastorini toy stores.
Matter Gretener Lesch was already responsible for last year's Christmas campaign for Pastorini (Werbewoche.ch reported). For the current Christmas display at Zürcher Weinplatz and Schossacher in Dübendorf, the Nudge agency has developed another subject: the Polybähnli of Luca, 4, is a simple red building block. In keeping with the Pastorini claim: We bring fantasy into play.
Responsible at Pastorini toys: Christa Pastorini, Felix Schumacher (owner). Responsible at Matter Gretener Lesch: Peter Lesch (strategy), Daniel Matter (creative direction), Dominik Imseng (text), Nathalie Funke (graphics), Verena Knof (consulting); photography: Jonas Kuhn.
