Zattoo enters video on demand market
The Internet TV provider Zattoo is expanding its live TV lineup of more than 200 channels with its own video-on-demand service. Zattoo is focusing on television content.
Directly at the start of the new service, titles from Spiegel TV, Studio Hamburg and Fashion TV are available. In the next few weeks, content from other partners such as Prosieben Sat.1 will be made available. Some of the videos will be available "on demand" for the first time in Switzerland.
The new service is ad-supported and free for Zattoo users. Currently, the VoD service is offered on Zattoo.com and within the Windows 10 app. The expansion to the Zattoo apps for iPhone, iPad and Android smartphones and tablets will take place in the first quarter of 2016. In addition, the service will also be rolled out in the Zattoo apps for connected TV (e.g. Amazon Fire TV, Apple TV, Android TV).
"Streaming TV content on demand is playing an increasingly important role. Until now, content has been distributed in a fragmented way across the various broadcasters' offerings," says Nick Brambring, CEO of Zattoo, describing the current market situation. "Our goal is to offer live and on-demand TV offers from as many broadcasters as possible. We would like to bring together the content of all media libraries with us and thereby offer users convenient access to the extensive range of excellent TV shows."
